This guide will help you prepare your proposal for the Monad Momentum program.

What We Want to Understand

• Your Overall Growth Strategy - How you think about user acquisition and retention
• A Specific Incentives Campaign - A targeted, time-bound campaign you propose to run with our matched incentives (with clear start/end dates and budget)

Suggested Proposal Structure

Your proposal should address the sections below (1-5). The questions in each section are provided as guidance only, and you do not need to copy-paste them into your proposal.

Format your proposal as a Google Doc and submit the link through the Monad Momentum Application form.

• 1. Campaign Design
• 2. Anti-Gaming Measures
• 3. Retention Mechanics
• 4. Budget Breakdown and Rationale
• 5. Success Metrics & Measurement

Final Notes

• Be realistic with projections. We prefer honest targets you can hit over aggressive numbers you'll miss.
• We evaluate contributions relative to team circumstances - we understand bootstrapped teams operate differently than funded ones, and exceptions can be made to accommodate promising proposals from bootstrapped teams.
• If not selected for the initial Wave 1, teams can apply to future waves of the Monad Momentum Program.
• The Monad Foundation reserves the right to modify terms of the Monad Momentum program or cease incentives at any point at its discretion.